Wednesday, November 29, 2006

Public Radio Wars

In the world of public radio, there is a war brewing, a war unbeknownst to the public who listen to public radio. Behind the scenes of this war are the big three: National Public Radio, Public Radio International, and American Public Media. It’s a fierce and brutal war for market share—the listener—and name recognition. So far, NPR is leading, with its cutthroat programming, such as Morning Edition and All Things Considered. Few people even recognize that the programming they are listening to is from different media organizations. Mainly listeners would think that the shows they listen to come from the same source…NPR. In fact programs come from many different sources including the big three and privately owned local member stations. For now the fight continues with each new story pitch out-doing the last. The “This I believe” series has captured the hearts and minds of--to be continued...

-Jason Hesch

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